Stories

Stories on tech startups and the strengths needed to build amazing software.

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Learning in Software Engineering
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Swim or sink
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The pricing power of brands
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Advisers from voodoo land
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A healthy startup community
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Empathy in AI
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In vogue
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Handling a legacy
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Positioning
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Culture
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Building a brand
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Better odds
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Startup lessons
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The reality of DevOps
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From decision making to creativity
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Rethinking progress
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Product characteristics
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The role of markets in the innovation process
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Remembering who we are
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The new deficit
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High Street in transition
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A cognition based approach to Software engineering
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Design Language
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Questions and stories
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